This policy describes how Hogbäck Baudtler AB (reg. no. 559542-6502) collects and processes personal data in connection with visits to our website.
1. Data controller
Hogbäck Baudtler AB
Box 5855, 102 40 Stockholm, Sweden
Email: info@hogbackbaudtler.com
Website: hogbackbaudtler.com
If you have questions about this policy or the processing of your personal data, contact us by email. We typically respond within a few business days.
2. Personal data we collect
When you visit hogbackbaudtler.com
- Technical data: IP address, browser, operating system, referring page and how you navigate the site. Only collected if you accept analytics cookies.
- Cookie consent: your choice in the cookie banner is stored in your browser's localStorage so we don't ask every time.
When you contact us
- Name, email, phone number and the content of your message.
- Contact details, company information and any background about your business that you share with us in conversations or correspondence.
3. Legal basis for processing
- Consent: analytics and marketing cookies. You can withdraw consent at any time via .
- Legitimate interest: necessary cookies, responding to enquiries, basic security logs.
- Contract: communication and follow-up in connection with advisory mandates.
- Legal obligation: Swedish accounting law requirements (7 years) for customer and supplier invoices.
4. Third parties we share data with
We use the following services as data processors:
- Google Tag Manager / Google Analytics 4: only loaded if you accept analytics cookies. Used to understand how the site is used. IP addresses are anonymised.
- LinkedIn Insight Tag: only loaded if you accept marketing cookies. Used to measure advertising campaigns and reach relevant decision-makers.
- Google Fonts: the typefaces Manrope, Source Sans 3 and Fraunces are loaded from Google's CDN. Your IP is briefly visible to Google during loading.
We never sell your personal data.
5. Transfers outside the EU/EEA
Our primary infrastructure is located in the EU. Google (GA4, GTM, Fonts) and LinkedIn may transfer data to the US. These transfers are made under the EU-US Data Privacy Framework and Standard Contractual Clauses (SCC) where required.
6. Retention periods
- Cookie consent (localStorage): until you clear your browser data or change your choice.
- Email correspondence: as long as needed to respond to your enquiry, then a maximum of 12 months if no engagement begins.
- Analytics data: Google Analytics standard retention (14 months).
- Customer and invoice data: 7 years under Swedish accounting law.
7. Your rights
You have the right to:
- Request access to the personal data we hold about you.
- Have data corrected if it is inaccurate or incomplete.
- Have data erased ("the right to be forgotten"), within the scope of our legal obligations.
- Request restriction of processing or object to it.
- Receive data in a structured format (data portability).
- Withdraw consent you have given. Withdrawal applies going forward and does not affect processing already carried out lawfully.
Contact us at info@hogbackbaudtler.com and we will help you. If you are dissatisfied with how we have handled your request, you may contact the Swedish Authority for Privacy Protection (IMY).
8. Cookies
We use three categories of cookies:
- Necessary: cookie consent. Always set.
- Analytics: Google Analytics. Activated after consent.
- Marketing: LinkedIn Insight Tag. Activated after consent.
Tracking tags are loaded via Google Consent Mode v2. Before you consent, no analytics or marketing signals are sent. You can change your preferences at any time via .
9. Security
All traffic on hogbackbaudtler.com is protected with HTTPS/TLS. We take reasonable technical and organisational measures to protect your personal data.
10. Children
Hogbäck Baudtler's services are directed at businesses and business owners. We do not knowingly collect personal data from individuals under the age of 16. If you believe we hold data from a child, contact us and we will delete it.
11. Changes to this policy
We update this policy as needed — for example when introducing new services, in response to legal changes or changes in how we operate. The "last updated" date is always shown at the top. For material changes we will inform you via the website.
12. Contact
Questions about this policy or the processing of your data:
Hogbäck Baudtler AB
Email: info@hogbackbaudtler.com